MOD Music used in adverts!

Why is so much mod and 60's music used in TV adverts today? e.g. Ebay, Amazon Kindle, Asda George, that yoghourt one with Martine Mcutcheon, Freeview, KFC (northern Soul) Burger King, British Gas  etc

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  • If you want to know what song is being played get Record Collector they do a section on tracks being played on adds

  • Not just adverts, my mrs watches come dine with me and there,s always loads of mod music played on it.

  • Not a 60's band but love the peaugot ad with trailer trash Tracy bought album amazing sound 
  • Good music is just good music and people are slowly cottoning on to this. Perhaps add to that all of the Mods who went into the advertising and creative industries as newbies after college and possibly the 90's revival and they are now in the position to dictate entire campaigns. Et voila...?

    Just a thought.

    Also, things are cyclical, so while it's hip at the moment, in another year it will be disco friendly McNuggets again.

    • No music is "owned by mod" since mod is not a legal entity (as a company, a person or a charity), it is a fashion style and the music belongs to the fashion style as opposed to any other fashion style.

    • That is also a completely true statement about the music in my eyes there Hubert.

      As for the example with the BBC which is a really good spot (I would say im a fan but of Georges Genitals??):  My past experience working in conjunction with people in the role of researchers for TV and film has unfortunatley left me to piece together my a theory that they just don't know their (Green) Onions. 

  • I blame the popularity of MAD MEN.

  • I know this is a cover of Labi Siffre/Madness's "It Must Be Love", but here in Australia we used it to advertise Huggies Nappies!

    Janice "O'll Get It Foive" Nicholls (famous for Thank Your Lucky Stars) advertises Skippy chocolate from Cadbury!

    The Dave Clark for Macca's currently airing in Australia! I know he owns the rights to Ready Steady Go!, but this?!

  • Ah, cool!

  • The first time we noticed it out here in the U.S. was over 10 years ago, when the Gap started using one of those '60s instrumentals found on the Blow-Up comps. I can't remember the name of the song at the moment, but I want to say 'Elephants' was in the title... very Hawkshaw sounding. This was around the same time that I read about Burger King (or KFC) commercials using northern soul songs in their ads in the U.K.

    I think the main reason why those songs are used to much today is that people in advertising are younger and hipper with greater access to the music. In the U.S., it's not just '60s music either... yesterday I saw a commercial using Madness's 'It Must Be Love'.

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